The Work
Gratton Westman partnered with Crazy Cat Cyclery to strengthen its role as a community cornerstone while attracting a new generation of riders. Through the year-long “An El Paso Legacy” campaign celebrating the shop’s 30th anniversary, we redefined its brand voice to reflect authenticity, humor, and expertise.
We built a consistent content ecosystem across platforms. By combining storytelling-driven campaigns, photo and video production, community partnerships, and local event activations, we honored Crazy Cat’s history. We deepened engagement, resulting in a refreshed, community-rooted brand ready to ride into its next 30 years.
Gratton Westman Marketing partnered with The Law Office of Gabriel S. Perez to elevate the firm’s digital presence and solidify its reputation as one of El Paso’s top trial law practices. Our objective was to build trust, highlight Gabriel’s expertise in personal injury and criminal defense, and create an approachable yet professional voice that connects with the community.
Through ongoing social media management, Google Business and reputation management, educational content, community-driven campaigns, and professional photography, we’ve positioned the firm as a recognizable, trusted name that reflects both legal excellence and a genuine commitment to helping clients across Texas and New Mexico.
Gratton Westman Marketing partnered with The Law Office of Gabriel S. Perez to elevate the firm’s digital presence and solidify its reputation as one of El Paso’s top trial law practices. Our objective was to build trust, highlight Gabriel’s expertise in personal injury and criminal defense, and create an approachable yet professional voice that connects with the community. Through ongoing social media management, Google Business and reputation management, educational content, community-driven campaigns, and professional photography, we’ve positioned the firm as a recognizable, trusted name that reflects both legal excellence and a genuine commitment to helping clients across Texas and New Mexico.
Gratton Westman Marketing partnered with Allie Trimble Lozano, an Amazon best-selling author and executive coach, to build and grow her personal brand across multiple platforms. Our objectives were to launch her debut book, Airing Out Your Vagina, establish a strong online presence, and position her as a leading voice in female leadership and professional growth.
We built her website, managed her social media strategy across Instagram, TikTok, LinkedIn, and Facebook, and developed a full content library, brand voice, and digital ecosystem that reflect her authenticity, humor, and leadership.
From event promotion and PR to video production and content creation, our team continues to support Allie in building a bold, empowering brand that inspires women to lead unapologetically.
Gratton Westman Marketing partnered with Kogel Bearings, a global cycling performance brand, to strengthen its online presence through strategic influencer management, content creation, and community building. Our objective was to elevate Kogel’s voice within the performance cycling industry while fostering authentic connections with athletes and creators worldwide.
We developed and managed collaborations with global ambassadors, produced dynamic social media content highlighting product innovation and real-world performance, and built a consistent brand narrative that blends precision, speed, and lifestyle. Through strategic storytelling and community engagement, we’ve helped Kogel expand its reach, grow brand loyalty, and inspire riders across the globe.
Gratton Westman Marketing partnered with Kogel Bearings, a global cycling performance brand, to strengthen its online presence through strategic influencer management, content creation, and community building. Our objective was to elevate Kogel’s voice within the performance cycling industry while fostering authentic connections with athletes and creators worldwide.
We developed and managed collaborations with global ambassadors, produced dynamic social media content highlighting product innovation and real-world performance, and built a consistent brand narrative that blends precision, speed, and lifestyle. Through strategic storytelling and community engagement, we’ve helped Kogel expand its reach, grow brand loyalty, and inspire riders across the globe.
Gratton Westman Marketing partnered with Reel Relaxing, an outdoor lifestyle and apparel brand, to develop its identity from the ground up. Our objective was to create a brand that captures the spirit of adventure and the laid-back rhythm of life on the water. We built a complete brand foundation, including logo design, visual identity, tagline development, and tone of voice, and crafted messaging that embodies its core promise: “REEL IN ADVENTURE. RELAX IN COMFORT.” From product naming and packaging to social media strategy and content creation, our team established Reel Relaxing as a refreshing, outdoors-inspired brand that resonates with anglers, adventurers, and anyone who feels at home under the sun.
Gratton Westman collaborated with Wildfire Beverage to create a modern, bold online presence that matched the brand’s energetic identity. Our objective was to elevate Wildfire’s digital experience by building a website that highlighted its vibrant personality, premium ingredients, and adventurous spirit. We designed a visually striking, mobile-optimized site that balances clean functionality with dynamic storytelling, showcasing product details, lifestyle imagery, and a clear call to action for retailers and consumers. The result is a sleek, user-friendly platform that embodies the Wildfire brand and fuels its growth both online and in stores.
Gratton Westman collaborated with Wildfire Beverage to create a modern, bold online presence that matched the brand’s energetic identity. Our objective was to elevate Wildfire’s digital experience by building a website that highlighted its vibrant personality, premium ingredients, and adventurous spirit. We designed a visually striking, mobile-optimized site that balances clean functionality with dynamic storytelling, showcasing product details, lifestyle imagery, and a clear call to action for retailers and consumers. The result is a sleek, user-friendly platform that embodies the Wildfire brand and fuels its growth both online and in stores.
